Privacy Policy – Official Rugby World Cup 2023 Shop Skip to content

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Privacy Policy

Rugby World Cup Limited (“World Rugby”) has engaged Sportfolio Europe LP  (“Sportfolio”)  to provide its Rugby World Cup 2023 online shop. This Privacy Policy describes how World Rugby and Sportfolio ( “we”) collects, uses, and discloses your Personal Data  when you visit or make a purchase from https://shop2023.rugbyworldcup.com  (the “Site”).


Collecting Personal Data

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Data”. See the list below for more information about what Personal Data we collect and why.


Device information

• Examples of Personal Data collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

• Disclosure for a business purpose: shared with our processor Shopify


Order information

• Examples of Personal Data collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.

• Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Source of collection: collected from you.

• Disclosure for a business purpose: shared with our processor Shopify and Airbox Fulfilment (Our Order Fulfilment Warehouse).


Customer support information

• Examples of Personal Data collected: Phone Number and Email Address.

• Purpose of collection: to provide customer support.

• Source of collection: collected from you.

• Disclosure for a business purpose: Airbox Fulfilment for customer services.


Minors

The Site is not intended for individuals under the age of 16 . We do not intentionally collect Personal Data from children. If you are the parent or guardian and believe your child has provided us with Personal Data, please contact us at the address below to request deletion.


Sharing Personal Data

We share your Personal Data with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:


• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Data here: https://www.shopify.com/legal/privacy.

• We may share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Behavioural Advertising

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:


• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Data here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We use Pixels from Facebook and Instagram to tailor targeted advertising based on your interaction with https://shop2023.rugbyworldcup.com

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Using Personal Data

We use your Personal Data to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.


Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your Personal Data under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;


Retention

The duration for which we retain your Personal Data will differ depending on the type of information and the reason why we collected it from you. We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for Personal Data, we take into account the following considerations:


• the amount, nature, and sensitivity of the Personal Data;

• the potential risk of harm from unauthorised use or disclosure of your Personal Data;

• the purposes for which we process your Personal Data and whether we can achieve those purposes through other means;

• our contractual obligations and rights in relation to the Personal Data involved; and

• applicable legal requirements (including prescribed retention periods and statutes of limitations). In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.


Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:


• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

• Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.


Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Data we hold about you, to port it to a new service, and to ask that your Personal Data be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the following contact information:  support@sportfolioeurope.com.
Your Personal Data will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.


CCPA

If you are a resident of California, you have the right to access the Personal Data we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Data be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the following contact information: support@sportfolioeurope.com . If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services.


Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics 

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

Google analytics

 

Google adwords

 

Facebook pixel

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.


You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.


Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.


Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.


Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@sportfolioeurope.com or by mail using the details provided below:
31 Walker Avenue, Milton Keynes MK12 5TW, United Kingdom.
If you are not happy with the way that we have used your information or address your rights, you have the right to make a complaint to the Irish Data Protection Commission by using the following link: https://forms.dataprotection.ie/contact.


Updates

This Privacy Notice was last updated 18 October 2021.

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